Crowdfire has raised my social media game to a whole new level. Crowdfire’s smart algorithms and its user-friendly interface make it my go-to social media tool.
Disclosure: This is a sponsored post but my opinions are my own and 100% truthful.
I launched this blog in the fall of 2013. At that time, my social media efforts were minimal. I set my blog to automatically send new posts to Media Medusa’s Facebook page and Twitter account. I almost never used Pinterest for my personal stuff, let alone business stuff. And I didn’t even have an Instagram account.
I quickly realized that to increase my traffic and attract sponsors I needed to increase my followers in every social media platform. I devoured blog posts at HubSpot, Buffer, Social Media Examiner and Hootsuite, as well as smaller blogs, educating myself on good social media practices. I implemented every strategy that resonated with me. I shifted my social media practices as platforms changed their policies and algorithms. All the while, I only saw very small increases across the board.
I was rubbing sticks together while other blogs were setting bonfires with gas lighters.
In December, 2016, a friend and fellow blogger from 2 Dorks in Love said she was seeing great results with Crowdfire. I visited their website and liked what I saw. Crowdfire would help me find the right followers, re-post content based on my interests, schedule posts at the optimal time to engage my audience, find images to share and much more. I decided to sign up for their free plan and give it a go.
I loved it almost immediately! I didn’t have to track down people to follow or unfollow on Twitter. I also didn’t have to guess when to post on any of the social media platforms. And I could create one post that would get posted across every social media platform, optimized for each channel, without doing a thing.
Very quickly, I realized I wanted a better plan, so I could link more than one account and post more often. I now have the Pluto plan at $9.99 a month.
Crowdfire’s user interface is unbelievably easy to use. Anyone — and I mean anyone — can use Crowdfire. It notifies me when it’s time to “work.” I open the app, and it walks me through each step for each social media channel. It finds content related to my brand that I can share. It also finds appropriate images on Instagram. Thanks to Crowdfire, my social media strategy only takes about five minutes a day and the benefits have been huge.
My numbers have skyrocketed. Here are some stats on the increase in my followers and my engagement across all social media platforms from Dec. 15, 2016 (when I signed up) to Mar. 4, 2018 (the day before I wrote this blog post).
Twitter is the social media channel that has seen the most growth from using Crowdfire. Take a look.
I increased my followers from 5,900 to 7,600 in about 14 months. That’s an increase of 129%! I gained approximately 121 new followers per month.
I was thrilled that Crowdfire could help me gain more followers on Instagram because that was where I was weakest. It took me some time to grasp the nuances of Instagram compared to Twitter.
In about 14 months, I increased my followers by 148%, from 304 to 940. And you can see that my engagement rate increased too. That’s significant, because engagement rate is becoming almost as important as how many followers you have.
Up front, I’ll tell you that I’ve never cracked Facebook. I either post too often or not enough. But I don’t sweat my Facebook numbers anymore. Facebook makes it increasingly harder to gain followers, let alone engage those followers, organically. They really want you to pay for play.
I hardly ever use Crowdfire to post to Facebook because it’s so fickle. Plus, Facebook tends to penalize you for posting too often. Because I’m only posting on Facebook a handful of times per week, I schedule or share posts directly on Facebook.
However, here are my Facebook stats.
I was able to add 71 followers over 14 months, for an increase of 120%. But you can see that my engagement rate isn’t very healthy. Thanks, Facebook!
Pinterest isn’t really a social media platform. You don’t share Pins with other users like you do Facebook posts, Tweets or Instagrams. How many followers you have isn’t as important as your engagement rate or how much traffic Pinterest is sending to your website.
First, let’s look at engagement.
Pinterest will only let me look at engagement stats from the last 30 days. As you can see, the number of people who saw my Pins, as well as saved them or re-pinned them, increased substantially in the last 30 days. I believe it’s because I’ve made an effort to schedule more Pins using Crowdfire. I frequently include my Pinterest boards when I schedule content to be posted on Twitter or Instagram.
Plus, Pinterest can be a powerhouse when it comes to gaining traffic. I had heard this for years, but I had never benefited like other bloggers I know. Then it happened to me!
See that big bump in pageviews on January 27? That was thanks to Pinterest. Approximately 91% of my traffic that day came from Pinterest. The specific source was a Pin from my blog post about a plot hole in Harry Potter and the Prisoner of Azkaban. (You can tell from the comments that I hit a nerve. That’s also something that’s really good for traffic.)
All of these increases are a result of my using Crowdfire. It sifts through the noise to help me find and share content that will have high engagement. And it helps me find influencers to follow.
Nothing is perfect, so there are a few things I’d love to see added to or improved upon in Crowdfire.
I would like Crowdfire to suggest Pins for me to save or re-pin. I’d love to have a screen for Pinterest much like the ones that Crowdfire shows me for Twitter and Instagram; it suggests Tweets and Instagram posts for me to like. Having something similar for Pinterest would be great.
I would also like Crowdfire to suggest Instgram users to follow and unfollow, just like it does for Twitter. I haven’t had to look for people to follow on Twitter since I signed up with Crowdfire. Yet the folks I follow, for the most part, have great content to share. Crowdfire has been so helpful in keeping my Twitter follower ratio healthy that I’d love to see that same strategy used for Instagram.
Finally, I’d like to see more analytics features in Crowdfire. I get daily snapshots, but I’d like more control over reporting. For instance, I used Hootsuite (another social media dashboard I subscribe to) to get analytics for this blog post. Although I will be dumping Hootsuite this year and putting all my eggs in Crowdfire’s basket (no need to pay for two services when one is kicking butt), having some solid analytics reports would be useful.
You should add Crowdfire to your digital marketing toolkit. Start with their free plan to get the feel for it. Then, when you’re ready, sign up for a paid plan and watch your numbers soar.