A fangirl subscription box isn’t a requirement. I mean, a woman could order any geek subscription box — Loot Crate or Nerd Block or My Geek Box or Pop in a Box — and it would fit the bill for geek gear. But there are times when a fangirl wants to be a little more girlie, maybe with a fitted tee or hair accessory. Now, Loot Crate and Her Universe, two fantastic shops, are making the fangirl subscription box a reality.
What is a fangirl subscription box?
Loot Crate was founded in late 2012. They partner with the largest movie studios, game companies and general pop culture talent. They deliver all kinds of mystery boxes to fans (called Looters) around the world. Loot Crate creates an inclusive membership experience. They offer all fans exclusive merchandise and content, month after month. So, when you sign up for Loot Crate, you get a box full of geek goodies once a month. Moreover, you can pick a theme — like video games or anime — when you sign up.
The fangirl aspect of Loot Crate will be supplied by Her Universe. I’ve been following the success of Her Universe since the site was launched in 2010 by Ashley Eckstein, who plays Ahsoka Tano in Star Wars: The Clone Wars. She saw a need for women-sized clothing for geeks and filled it, partnering with The Araca Group. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel. The success of that line was followed up with other fangirl lines. Because of that, they hooked up with BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, and AMC for The Walking Dead. Her Universe also sells stuff from Nerdist Industries, Marvel, Hasbro and Studio Ghibli. Her Universe has even hosted a fashion show.
Loot Crate and Her Universe revealed that the first fangirl subscription box will be LOOT4FANGIRLS. The exclusive, limited edition crate will celebrate fans’ favorite female heroes. Look for characters from Marvel, Star Trek, Borderlands, DC Comics and AMC’s The Walking Dead.
Studios and networks are committed to creating female-driven storylines. Fans are beginning have more inclusive access to content that matters to them. “The entertainment industry is slowly catching up with the diversity of its fans. With LOOT4FANGIRLS, Loot Crate is tapping into the underserved market of fangirls, which is rapidly expanding and changing the landscape of the industry,” said Chris Davis, CEO of Loot Crate, in a press release. “Through our partnership with Her Universe, the premiere expert in the fangirl space, Loot Crate is furthering its commitment to serving all genres and genders in the world of fandom.”
The fangirl subscription box will deliver five exclusively licensed products. The items include apparel, accessories, figures, and more that appeal to fangirls worldwide.
- A fantastic dress from Her Universe available in sizes Small- 3XL
- Some out-of-this-world gear
- A wonderful figure to add to your collection
- A killer accessory
- A stylish offering from Espionage Cosmetics
“We are excited to partner with Loot Crate on this special edition crate for Fangirls,” said Ashley Eckstein, founder of Her Universe, in a press release. “We worked closely with Loot Crate to curate an awesome crate with a brand new, exclusive Her Universe dress that is very empowering! We can’t wait to see fans reactions to the reveal of the super cool products featured in the crate at San Diego Comic-Con this month.”
LOOT4FANGIRLS will be available for purchase online at www.lootcrate.com/fangirls starting July 18th. You can also purchase them in person at San Diego Comic-Con (July 21-24, 2016) at Loot Crate’s booth #241. A limited number of the crates will be available for sale.